Shipping to Sweden

The Kingdom of Sweden is part of Scandinavia and situated in Northern Europe. Learn all the key information, trends and insights you’ll need to know when shipping to Sweden.

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Shipping to Sweden by numbers

10.6m

Population circa

8m

eCommerce users

68%

Of online shoppers expect their delivery within 3-5 days

33%

Shop online once a month

Most Purchased

Clothing & Footwear
Health & Beauty
Books & Media

Delivery Proposition

100% country coverage
Max weight per parcel: 35kg
Max dimensions 120x60x60cm

Did you know?

eCommerce revenue is 133bn SEK (over 13bn EUR)

Sweden eCommerce Stats

Revenue in the Apparel market is projected to reach US$9.18bn in 2026. The Apparel market is expected to grow annually by 2.04% (2024-2028).

Revenue in the Beauty & Personal Care market is predicted to amount to US$2657m in 2026. The market is expected to grow annually by 3.08% 2024-2028).

71%

of consumers in Sweden are most interested in clothing

69%

of women in Sweden say that they look out for special offers when shopping online

53%

of online shoppers do research before a major purchase

93%

of consumers in Sweden are social networks users

15%

of online shoppers say they prefer express shipping

14%

of online shoppers deliberately order more items than they want to keep

Customs clearance guidelines

When formal entry is required, we must provide them with the following:

Commercial invoice
EMPP (Evidence Money Price Paid) This can be in the form of a debit/credit card statement as evidence of price paid.
Customer email address. Customs will contact the consignee before clearing and forwarding on for final mile delivery.

Any duty applicable will be payable by the consignee if sent in a DDU environment.

Formal clearance costs will be the responsibility of the shipper: These will be passed back to the client.

Important that good full descriptions and HS Codes are provided for customs clearance.

Notes

Parcels held of which charges are refused by the retailer can be destroyed. If requested, a description fee is applicable.

The time parcels will be held is 30 calendar days. If the requested information is not provided by this time, Australian Customs can automatically destroy the parcel and a destruction fee is applicable which will be passed back to the retailer.

Data Importance for customs clearance

In the event that poor/vague descriptions or incomplete data is sent, the items run the risk of being held by customs for inspection.

In this event, a copy of the Commercial invoice will be required with full product details. This will then be sent to customs, if approved the parcel will be cleared and forwarded for final mile delivery with no additional costs.

Good description examples

Men’s super hoodie navy M
Vinyl wall sticker decoration
Bags and accessories, bags of textile

Bad description examples

Item or goods
Women’s clothing

It is important that good full descriptions and HS Codes are provided for customs clearance.

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