Shipping to Sweden

The Kingdom of Sweden is part of Scandinavia and situated in Northern Europe. Learn all the key information, trends and insights you’ll need to know when shipping to Sweden.

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Shipping to Sweden

Shipping to Sweden by numbers


Population circa


The population are internet users


Population between ages 15 and 64


Sweden’s population shop online

Most Purchased

  • Clothing & Footwear
  • Health & Beauty
  • Books & Media

Delivery Proposition

  • 100% country coverage
  • Max weight per parcel: 20kg
  • Max dimensions Length 150cm, Girth 300cm
Did you know?

Online retail sales were valued at 8.24billion in 2019

Sweden eCommerce Stats

Revenue in the eCommerce market is projected to reach $18.30bn (USD) in 2022.

Revenue in the apparel market is projected to reach $8.72bn (USD) in 2022.

Revenue in the footwear market is projected to reach $2.04bn (USD) in 2022.

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of consumers in Sweden are most interested in clothing

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of women in Sweden say that they look out for special offers when shopping online

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of online shoppers do research before a major purchase

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of consumers in Sweden are social networks users

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of online shoppers say they prefer express shipping

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of online shoppers deliberately order more items than they want to keep

Customs clearance guidelines

When formal entry is required, we must provide them with the following:

  • Commercial invoice
  • EMPP (Evidence Money Price Paid) This can be in the form of a debit/credit card statement as evidence of price paid.
  • Customer email address. Customs will contact the consignee before clearing and forwarding on for final mile delivery.

Any duty applicable will be payable by the consignee if sent in a DDU environment.

Formal clearance costs will be the responsibility of the shipper: These will be passed back to the client.

Important that good full descriptions and HS Codes are provided for customs clearance.


Parcels held of which charges are refused by the retailer can be destroyed. If requested, a description fee is applicable.

The time parcels will be held is 30 calendar days. If the requested information is not provided by this time, Australian Customs can automatically destroy the parcel and a destruction fee is applicable which will be passed back to the retailer.

Data Importance for customs clearance

In the event that poor/vague descriptions or incomplete data is sent, the items run the risk of being held by customs for inspection.

In this event, a copy of the Commercial invoice will be required with full product details. This will then be sent to customs, if approved the parcel will be cleared and forwarded for final mile delivery with no additional costs.

Good description examples

  • Men’s super hoodie navy M
  • Vinyl wall sticker decoration
  • Bags and accessories, bags of textile

Bad description examples

  • Item or goods
  • Women’s clothing

​It is important that good full descriptions and HS Codes are provided for customs clearance.

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